Insight
Depop would be NOTHING without its community. They are dedicated to fashion and finding (or selling) that one piece that pulls it all together. It’s time that their outfits, and the effort behind them, get a shining moment. Introducing…
The Underground Fashion Event
Depop will host a late night fashion show in the LONDON UNDERGROUND to give their dedicated users a red carpet moment. At high end fashion events, such as the Met Gala, interviewers always ask about who styled the attendee. Depop’s interactive community makes the question “Who are you wearing?” hit harder.
Promotion
Posters will be placed around London with minimal information, inspiring passersby to download the Depop app to learn details about the event. This sort of promotion will create an insider feel that will spread well and be highly coveted.
The day of, the underground tube will be converted into the fashion social of the decade. Guests will be able to walk the red carpet, have their photo taken, and be interviewed about the details of their Depop drip.
